Claire Organics Marks 13th Anniversary with a Green Milestone and ASEAN Records Recognition
KUALA LUMPUR – 6 September 2025 – Claire Organics’ 13th Anniversary celebration, “For a Greener Tomorrow”, held at The Starhill, drew an overwhelming crowd of media representatives, influencers, loyal customers, and eco-conscious advocates, making it one of the brand’s most memorable milestones yet.
The atmosphere was vibrant and inspiring, with hundreds of participants joining hands to celebrate 13 years of Kind Beauty and sustainability. Guests immersed themselves in meaningful eco workshops – from upcycling coffee grounds provided by HWC Coffee into natural scrubs to planting fresh herbs in recycled Claire jars – reinforcing the brand’s vision of creative reuse and greener living.
The event also featured the official debut of Avoovoo, Claire Organics’ first mascot symbolizing kindness and positivity, alongside the launch of the brand’s latest natural skincare innovation. The activities sparked lively participation and wide media coverage, further amplifying Claire Organics’ role as a frontrunner in ethical and sustainable beauty.
The Biggest Surprise of the Day: ASEAN Records Recognition
A special highlight came when Claire Organics was officially honored with an ASEAN Records recognition, a prestigious accolade that celebrates outstanding achievements across business, innovation, culture, and social impact in the region.
Claire Organics was recognized as the first natural skincare brand in ASEAN founded by a certified aromatherapist since 2012, and for setting remarkable records between September 2023 to August 2025:
Soother Balm, the brand’s best-seller, achieved an outstanding 209,539 units sold in just two years, contributing to over 1 million units sold to date.
Hosting 110 Kind Beauty sustainable workshops, marking the record for the most sustainability workshops conducted by a beauty brand in ASEAN.
Founder Louise Chu was visibly touched and surprised, sharing:
“I never imagined that our journey of kindness, which started with handmade skincare for my daughter, would one day be recognized on such a meaningful regional stage. This award belongs not just to Claire Organics, but to every customer, partner, and supporter who has walked this green journey with us.”
The celebration concluded with the symbolic pop balloon ceremony, marking the beginning of an exciting new chapter – one that continues to embrace self-love, sustainability, and kindness for the planet.
With the ASEAN Records recognition and the overwhelming support at its anniversary celebration, Claire Organics reaffirms its Kind Beauty mission: Go Kind. Go Green. Go Inspire.
For more information about Claire Organics and its initiatives, please visit www.claire.my or follow @claireorganics on social media.
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About Claire Organics: Beautifully named with love and passion after the founder, Louise Chu’s baby girl, Claire. #ClaireOrganics creates a gorgeous variety of all-natural handcrafted skin and body delicacies using only pure and fresh skin-loving goodness. Not only is it packed with nourishing and healing skin benefits, but it is great for sensitive skin (eczema, psoriasis, acne), and most importantly, it’s safe and gentle for babies and pregnant mommies.
